This beautiful red comes from the famous Morgon Cru - arguably the most celebrated of all the Beaujolais villages. Morgon so often has this intense, savoury, ferrous edge that shows up in this wine with an intense dark berry character that is super impressive. There's still all that vibrant purple fruit that makes 'Booj' famous, but all sorts of moodiness happening here too.

Frédéric Jametton is an ex-insurance broker who, in 2019, created Domaine de Vertus in the heart of Beaujolais. So often we read about that story of a financier diving into wine and losing everything, but this is different - Frédéric has brought in the famous consultant winemaker, Guillaume Rouget, (son of legend Emmanuel Rouget), to run the estate. Unsurprisingly, things have gone pretty well, with the wines from this producer showing exactly what modern Beaujolais can taste like. So what's the secret? Well, you can start in the vineyards. Rouget has locked in fourteen different growers with small plots of old goblet vines within the finest Crus of Beaujolais. He then tasked these growers with using fewer chemicals, restoring soil health, and harvesting at lower yields. Stir in some modern winemaking and voila! Seriously impressive Beaujolais.